Field Project :: essays research papers

Field Project   Ã‚  Ã‚  Ã‚  Ã‚  To start off my discussion about inequality in the world I asked my sister four questions. 1) What is your American Dream? 2) Do you think there is an exit for children who live in poverty? 3) What is your idea of â€Å"makin it†? 4) As a citizen what do you feel you can do to help? I wanted to get an idea of her overall thought before telling her the brutal truth if she doesn’t already know.   Ã‚  Ã‚  Ã‚  Ã‚  Answers: 1) My American Dream is the quote â€Å" Happiness is positive cash flow†. It symbolizes having a good job that provides me with plenty of money so I can have most of what I want. With a lot of work and perseverance, I think it would be possible to provide your children with a better life than you had. 2) The majority of children who live in poverty will remain in poverty. The way you are brought up is the way you’re going to stay. 3) My idea of â€Å"makin it† is to become successful and happy. 4) As a citizen and as my job I feed the children everyday and make sure they eat and that they are happy. I asked her to explain to me what she does everyday.   Ã‚  Ã‚  Ã‚  Ã‚  My name is Suzanne Michelle Boily and I am a Food Service Manager for the Board of Education. I work in Williamsburg Green point, Brooklyn. Previously, I worked in the South Bronx in District 7 at PS 29. I work in the school’s cafeteria. I was the only white girl in the area. When I first got the job I was very intimidated to be the minority. The children screamed to me â€Å"Hey whitey what are you doing here†. After a couple of months of getting used to it the children offered me to walk me to my car when school was out because they new it was dangerous. There used to be all kinds of pornography flyers left on my car. The neighborhood is called the projects. There were many open fields with rats running around and I always saw packs of stray dogs in the neighborhood. The children in school sometimes, which was usually never, came to school; they would drop out or come stoned. They didn’t care about school; they would just come into eat as fa r as I saw. I asked, Could anyone off the streets come in and eat?

Invictus Explication Essay

Written in the form of a sonnet, William Ernest Henleys poem â€Å"Invictus† describes the continuos battle against darkness and sin that every human being experiences in his or her life. â€Å"Invictus† is formatted in four stanzas with four lines each and every stanza serves a separate purpose then the stanzas before. Henley reveals one of the major themes of this poem through the words â€Å"My head is bloody, but unbowed† (8). This line at the end of stanza two displays that everybody will endure struggles at some point in their life, but they cannot let those struggles complete destroy hemselves. Each stanza not only introduces realistic struggles and hardships that human beings face, but they also illustrate how humans can triumph over those hardships. For example, the very beginning of the poem starts off with â€Å"Out of the night that covers me/ Black as the pit from pole to pole† implying that darkness and wickedness surround someone’s life (1-2). Later on in the beginning of stanzas two and three words such as â€Å"fell clutch/†¦ horror of the shade’†¦ [and] menace of the years† also introduce a dark and gloomy tone to the poem (4,9-10). Once the gloomy tone has een presented, Henley quickly switches gears and flips the tone to one of strength and encouragement; The transition of tones is exhibited in strong language such as â€Å"l have not winced, nor cried aloud† (6). Henley formats each stanza in a way where the reader leaves with positive thoughts as he or she continues reading. All throughout the poem, every line contains either a positive or negative tone; however, the order in which the lines are written change with each stanza. Rather than simply alternating between positive and negative tones with each line, Henley hanges not only the orders but also the amount of the positive and negative lines within each stanza. For example, the first stanza contains two negatively toned lines that are followed by two positive lines, but the second stanza alternates from negative to positive. By altering the order of the lines, Henley hints at the fact that life can throw good or bad things at you in any order. Different from all other stanza’s, the third stanza contains three negatively toned lines and only one positively toned line. The stanza begins â€Å"Beyond this place of wrath and tears/ Looms but the Horror of the shade/ and yet the menace of the years† creating an extremely dark and malicious feel to the stanza (9-11). However, the maliciousness is shown to be ineffective to this person as the â€Å"menace of the years/ finds and shall find [him/her] unafraid† (11-12). Since stanza three contains three negatively toned lines in a row, it indicates that life can become absolutely overwhelming with darkness and evil, but no matter how hopeless life may seem people always have the choice to fight and â€Å"be unafraid†. The themes of self-reliance and survival present themselves strongly in the last stanza. Essentially, Henleys â€Å"Invictus† can be summed up with one simple statement: humans control their own lives, they have been given the authority to do whatever they desire. The use of the words â€Å"Master† and â€Å"Captain† in lines 15-16 prove this statement because both masters and captains are leaders who are inclined to make their own decisions. These lasts lines ultimately prove that people are in control of in their own hands. Whether a person ends up down the road of triumph or defeat falls complete upon his or herself because â€Å"[they] are the Masters of [their] fate/ [they] are the Captains of [their] soul† (15-16).

Moving beyond fit: the role of brand portfolio characteristics in consumer evaluations of brand reliability

DelVecchio’s article deals with the effects of brand extensions on company sales, especially with regard to the affected brands. Brand extension is hereby taken to mean how companies offer completely new products under the existing brand names. The target market could be the existing customer base or completely new one.Companies extending their brands are especially interested in increasing sales revenue by offering more products. According to DelVecchio (2000) the extensions could be a double edged sword to the implementing companies; it could increase sales to higher levels or could reduce brand loyalty to brands formerly dear to consumers. Marketing executives in companies intending to extend brands therefore have a hard task of investigating the level of brand loyalty before thinking about extensions.Understanding the risks involved with brand extensions should therefore be taken as the first step laying strong foundation for future sales. DelVecchio (2000) has specificall y stated that having many brands associated with the one being extended increases the possibility of success. This in consideration that respective company brands happen to have already proven themselves in the face of competition.Extensions are therefore seen by consumers as just another attempt for respective company to meet market needs and demands. Coca-Cola Company is the best example of a company that effectively uses its wide products to improve brand extensionality; its Coke drink is available in Zero, Vanilla, and Diet extensions (Makwana 2008)—all which succeed in their mission of satisfying specific market segments’ tastes.DelVecchio’s analysis leads to conclusion that brand loyalty is the foundation for successful brand extensions, which explains why companies that exceed consumer expectations succeed in their brand extension initiatives.Coca-Cola is yet another company whose consumer loyalty has boosted its extended brands, as well as remaining as t he world leader in carbonated drinks market. Ralph Lauren is another company that has been able to use its consumer loyalty to extend its Polo brand from clothing to home decor and furnishings. Consumers highly satisfied with the clothing had confidence in the new line of products and immediately embarked on making purchases.Companies whose products have narrow brand loyalty are on the other hand faced with diluted popularity of products being extended. For instance, Chrysler Motor Company faced with diluting popularity of its Jeep Liberty after extending this product into Jeep Patriot. Fact that Liberty had insignificant consumer base meant that extending it to Patriot would hurt it (Liberty) even further (BusinessWeek 2006). Indeed American car manufacturer’s current declining sales problems develop from extending unpopular products.These car assemblers go to an extent of one brand’s chassis for product extension purposes, such as Ford’s use of the popular F15 0 chassis to make more Ford brands. Unfortunately for such businesses, consumers end up understanding what is happening in the extensions and therefore feel cheated.The only solution is to ditch the affected companies’ products altogether and start patronizing competitors’ products. In retaliation to a point made previously in the paper, it is vital for companies to cultivate consumer loyalty in products they could be planning to extend in the future, failure of which result to loss of business even on well established products.ReferencesBusinessWeek, 2006, Jeep’s Misguided Compass, Available from   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   http://www.businessweek.com/autos/content/oct2006/bw20061025_140103.htmDelVecchio, D., 2000, Moving beyond fit: the role of brand portfolio characteristics in    consumer evaluations of brand reliability. Journal of Product and Brand   Ã‚  Ã‚  Ã‚  Ã‚   Management. Vol. 9 No. 7, pp. 457-471.Makwana, B., 2008, Coca-Colaâ⠂¬â„¢s Targeting Niche Market through Brand Extension.   Ã‚  Ã‚  Ã‚   Available from   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   http://www.ibscdc.org/Case_Studies/Marketing/Brands%20and%20Branding/MA  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   R0089A.htm

How to Write a Diamante Poem

How to Write a Diamante Poem A diamante poem is a poem made of seven lines of words that are arranged in a special diamond-like form. The word diamante is pronounced DEE - UH - MAHN - TAY; it is an Italian word meaning â€Å"diamond.† This type of poem does not contain rhyming words. There are two basic types of diamante poems: an antonym diamante and a synonym diamante.   Antonym Diamante Poem The first step to writing an antonym diamante poem is to think of two nouns that have opposite meanings. Because a diamante poem is diamond-like in form, it must begin and end with single words that form the top and bottom. In the antonym form, those words will have the opposite meaning. Your job as a writer is to transition from the first noun to the opposite noun in your descriptive words. Synonym Diamante Poem The synonym diamante takes the same form as the antonym diamante, but the first and last words should have the same or similar meaning. Diamante Poems Follow a Specific Formula Line one: NounLine two: Two adjectives that describe the noun in line oneLine three: Three verbs that end with â€Å"ing† and describe the noun in line oneLine four: Four nouns- the first two must relate to the noun in line one and the second two will relate to the noun in line sevenLine five: Three verbs that end with â€Å"ing and describe the noun in line sevenLine six: Two adjectives that describe the noun in line sevenLine seven: Noun that is opposite in meaning to line one (antonym diamante) or the same in meaning (synonym diamante) as the noun in line one The first line of this poem will contain a noun (person, place, or thing) that represents the main topic of your poem. As an example, we will use the noun â€Å"smile.† Two words that describe a smile are happy and warm. Those words will form the second line in this example.   Three verbs that end with â€Å"-ing† and describe a smile are: welcoming, inspiring, and soothing. The center line of the diamante poem is the â€Å"transition† line. It will contain two words (the first two) that relate to the noun in line one and two words (the second two) that relate to the noun that you will write in line seven. Again, the noun in line seven will be the opposite of the noun in line one.   Line five will be similar to line three: it will contain three verbs ending in â€Å"-ing† that describe the noun you will put at the end of your poem. In this example, the final noun is â€Å"frown,† because it is the opposite of â€Å"smile.† The words in our example poem are disturbing, deterring, depressing. Line six is similar to line two, and it will contain two adjectives that describe â€Å"frown.† In this example, our words are sad and unwelcome. Line seven contains the word that represents the opposite of our subject. In this example, the opposite word is â€Å"frown.† For Inspiration: Antonym Pairs   Mountain and valleyQuestion and answerCurve and lineCourage and cowardiceHero and cowardHunger and thirstKing and queenPeace and warSun and moonBlack and whiteFire and waterFriend and foe For Inspiration: Synonym Pairs Heat and warmthNoise and soundSnake and serpentFear and frightEmployer and bossHappiness and joyGloom and despairSorrow and sadnessBlanket and coverletStory and taleLaugh and giggleCoat and jacketClock and timepieceTest and exam

Express

Express Express Express By Maeve Maddox A reader has a question about the use of the transitive verb express: Is there something wrong with a phrase like this: He expressed that he was tired? It seems odd to me, but I cant figure out why or if Im just off base. It seems like you could say, He expressed the idea that he was tired. Yes, the sense is slightly different, but is one right and the other wrong? Is the issue that express is a transitive verb? The literal meaning of the verb express is â€Å"to press or squeeze out.† For example: Water may be expressed from a wet towel by twisting the towel. Breast milk may be expressed manually or with a mechanical device. Amorphous metal tapes are produced by expressing a metallic melt in a supply container through at least one nozzle opening. Express has more than one figurative use. In one sense, express is â€Å"to portray† or â€Å"to represent,† either physically or symbolically. For example, artists express the human figure in drawing and in sculpture; mathematicians express one quantity in terms of another quantity. Express can mean, â€Å"to manifest or reveal by external tokens.† For example, â€Å"Ancient Roman aqueducts still in use express the genius of Roman engineering.† Another meaning of express is â€Å"to put into words†: True wit is nature to advantage dressed, What oft was thought, but neer so well expressed.- Essay in Criticism, Alexander Pope This meaning of express is also used reflexively, as in the titles of songs by Madonna and Ice Cube: â€Å"Express Yourself,† i.e, â€Å"say what you think.† These definitions do not exhaust the uses of express, but they do bring us back to the reader’s question: â€Å"Is there something wrong with a phrase like this: ‘He expressed that he was tired?’ † The answer is â€Å"Yes, there’s something wrong.† It’s not idiomatic. Express is transitive, but that is not the problem. Other transitive verbs, like say and admit, can take a noun clause as their objects: He says that he was there, but I did not see him. (noun clause, direct object of says) I admit that I was wrong. (noun clause, direct object of admit) When express takes a direct object, however, the object cannot be a clause. For that reason, the reader’s first example (He expressed that he was tired) â€Å"sounds wrong,† but the second example (He expressed the idea that he was tired) â€Å"sounds right.† Why? It’s a matter of idiom. I can only say with Professor Brians (Common Errors in English Usage), You can express an idea or a thought, but you can’t ever  express that.    Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Misused Words category, check our popular posts, or choose a related post below:100 Exquisite AdjectivesBetween vs. In BetweenWhen Is a Question Not a Question?

How fashion as a styling tool can be used for self expression Essay

How fashion as a styling tool can be used for self expression - Essay Example He talks of fashion in the American journal of sociology, as a form of imitation in the attempt of attaining social equalization. In contrast, it brings out inequality and changing from differentiating one social stratum to another. It, however, unites people from the same social class while segregating them from those in a different category. Although fashion is only for the wealthy and does not exist in tribal or less fortunate societies. It only affects the superficial image of a person, differentiating them from different groups, but does not cause any harm. On the negative side, it denies one the personal freedom dressing because they have to fit in. In most cases, it features both the female and the middle-class individuals. â€Å"The charm of imitation in the first place is to be found in the fact that it makes possible an expedient test of power† (Simmel, 1957, p. 542). In the agreement, Pierre Bourdieu in the Taste of Luxury, Taste of necessity talks of fashion in terms of the economic value of the commodity. The type of dressing one puts on depends on the economic status of the individual. With fashion in place, the works of art designs different attires with different pricing. In the end, the poor tend to buy cheap clothes that differentiate them from the rich. The source and amount of income define the so-called â€Å"slaves to fashion† as the cash one sets aside for dressing differs (Bourdieu, 2013, p. 72.). Some even emulate what they see von media to determine what they put on as long as they have the money. According to this, mainly the poor but ordinary to the rich consider fashion luxurious. According to Thorstein Vablen dress as an expression of the pecuniary culture, he considers fashion as a form of wasteful consumption. The outlook that one needs makes the person budget for a particular type of clothes. The social perspective of the person is entirely defined by what they are seen

The Marketing Mix (4 P's) on Mercedes When Entering The China Market Essay

The Marketing Mix (4 P's) on Mercedes When Entering The China Market - Essay Example China is a member of the prestigious BRCIS organization which represents the five biggest emerging economies across the world. The purpose of this paper is to describe the marketing mix of the company with an emphasis on its social corporate responsibility efforts. The four Ps of the marketing mix are place, product, price, and promotion. The place the firm is evaluating for further product distribution is China. China is one of the best economic success stories of the past few decades. Its economy has been growing at an approximate rate of 9% during the past 30 years. The current gross domestic product per capita of China is $7,600 (CultureGrams, 2011). The People’s Republic of China is the most populated country in the world with an estimated population of 1.3 billion inhabitants. There is a fast growing middle class in China due to the rising economy of the country, especially in the larger mega industrialized cities such Beijing and Shanghai as well as up and coming cities where major manufacturing centers are located or are being developed. China is the world’s top exporter of goods and the Chinese economy continues to grow exponentially since it has become the hub of manufacturing in the world due to their low wages, lower material costs, an abundance of highly educated professionals, fully developed infrastructure in all the major industrialized cities, favorable governmental foreign investment policies, and lax environmental laws (Mudwig). The country is an excellent location to establish a manufacturing location due to the before mentioned factors, as well as having one of the strongest emerging economies and a fast growing middle class. The heavy industrialization of China led to growing concerns regarding pollution. The Chinese people, like many global citizens are starting to educate themselves more about the importance of safeguarding the environment and how their level of industrial growth has caused China to become one of the most p olluted countries in the world, with 20 of 30 most polluted cities in the world (Worldbank). Mercedes Benz has been importing its luxury vehicles in North-East Asia region since 1986. The Mercedes Benz brand has been building some of its vehicles in China since 2006 through Beijing Benz, a joint venture between Daimler Chrysler and Beiki who is the fifth largest automaker in China. Although Mercedes Benz sales of its luxury vehicles have grown tremendously during the last few years, with sales for 2011 exceeding the sales figures of 2010 within the first 10 months, by September 2011 sales have started to slow down compared with previous year sales (4-traders, 2011).The company is concerned that the level of sales growth that the company has achieved so far is starting to get affected by the global economic downturn. The Chinese economy is starting to feel the effect of decreased global demand for exported goods. The products that Mercedes Benz have been distributing and manufacturin g in China have been mainly its E-Class and C-Class models of its luxury auto line. Currently both the long wheelbase C and E-class luxury automobiles are built in the Beijing Benz plant through a joint venture. Mercedes Benz vehicles are highly regarded in the Chinese market and with one of the fastest growing middle classes in the world the company has enjoyed great sales growth for the last 5 years. Due to a faltering economy the company’